CEO Profile
DR. HANIZA YON
Founder & Chief Executive Officer
Dr. Haniza Yon is a trailblazer in the fields of psychometrics, AI-based credit risk assessment, and data science. As the founder and CEO of Global Psytech, Chairman of GFI Fintech (Malaysia), and Director of Global Psytech MENA LLC (Qatar), Dr. Haniza has been at the forefront of developing innovative solutions that merge behavioural science with technology.
Her research and business objectives are centred around the application of behavioural science and digital assessment technology to assess human potential and capabilities. She is a data scientist with a long-standing interest in psychometrics and data science. She was the founding President of the Malaysian Psychometrics Association (MPA) and is currently serving her eleventh presidential term. She has been working in psychometrics for more than 25 years, including as a psychometrician at Educational Testing Service (ETS), Princeton, New Jersey, as a Vice President at Integrated Knowledge Systems (IKS), Illinois, USA and as a Director of the Psychometrics and Cognitive Analytics Labs at MIMOS Berhad, Malaysia.
She received her PhD in Measurement and Quantitative Methods from Michigan State University, USA and served as an Adjunct Professor at the School of Economics, Finance and Banking, UUM and an Adjunct Fellow at the School of Quantitative Sciences, UUM, the Educational Research Lab, UPSI, the Laboratory for Statistics and Computation, ISLA, Portugal and as a research fellow at the Psychometrics Centre, Cambridge University, UK. She can be contacted at haniza.yon@globalpsytech.com.
Her exceptional work continues to shape the future of fintech and psychometrics in Malaysia and beyond.
Advisor
Key Management
Mohd Adhari Belal Din is a Director and one of the three partners at OMNIA Advisory, bringing 26 years of experience in human capital management and organizational development. He spent 14 years at Bank Negara Malaysia and its affiliates, where he last served as an Assistant Governor. In th is role, Adhari transformed and modernized human capital practices, institutionalizing governance, expertise, and rigor within the Bank. He also provided leadership oversight in Strategic Management and Information Technology.
Before becoming Assistant Go vernor in May 2015, Adhari was Director of Strategic Human Capital and Strategic and Risk Management Departments. He is recognized as a thought leader in human capital and leadership, frequently contributing to regional forums among central banks and their affiliates.
Adhari currently chairs the Human Resource Panel of the Asian Institute of Chartered Bankers, serves as the Lead Assessor for the Malaysian Investment Development Authority, and is an Adjunct Professor at INCEIF University. Additionally, he a dvises and holds shares in Global Psytech and Synergio, focusing on people analytics and sustainability consulting, respectively
Prior to his tenure at Bank Negara Malaysia, Adhari spent a decade at PricewaterhouseCoopers and Hay Group, consulting in hum an capital and change management across various sectors. His expertise includes mergers and acquisitions, manpower rationalization, leadership assessment, development and succession, competency modeling, and engagement.
Passionate about animal and environ mental conservation, Adhari enjoys outdoor activities and is an avid ultra trail runner. He holds Bachelor of Arts degrees in Psychology and Organizational Studies from the University of Michigan, Ann Arbor.
LinkedIn : https://www.linkedin.com/in/mohd-adhari-belal-din-895904229/
Dr. Haniza Yon is the founder and CEO of Global Psytech, Chairman of GFI Fintech (Malaysia), and Director of GFI Fintech (Qatar). She has provided the management and intellectual leadership in the development of GFI, an AI-based credit risk assessment system. She is the country’s foremost psychometrician and successfully led a multi-disciplinary team that developed various commercial products. Psychometric technologies that operate on intellectual property produced by her are widely used in many government and private organisations across various industries in Malaysia and internationally.
Her research and business objectives are centred around the application of behavioural science and digital assessment technology to assess human potential and capabilities. She is a data scientist with a long-standing interest in psychometrics and data science. She was the founding President of the Malaysian Psychometrics Association (MPA) and is currently serving her eleventh presidential term. She has been working in psychometrics for more than 25 years, including as a psychometrician at Educational Testing Service (ETS), Princeton, New Jersey, as a Vice President at Integrated Knowledge Systems (IKS), Illinois, USA and as a Director of the Psychometrics and Cognitive Analytics Labs at MIMOS Berhad, Malaysia.
She received her PhD in Measurement and Quantitative Methods from Michigan State University, USA and served as an Adjunct Professor at the School of Economics, Finance and Banking, UUM and an Adjunct Fellow at the School of Quantitative Sciences, UUM, the Educational Research Lab, UPSI, the Laboratory for Statistics and Computation, ISLA, Portugal and as a research fellow at the Psychometrics Centre, Cambridge University, UK. She can be contacted at haniza.yon@globalpsytech.com.
Following his undergraduate studies at the University of Groningen, the Netherlands, Dr. Rense Lange was awarded a Doctorate in Psychology under Dr. Martin Fishbein and a Master’s Degree in Computer Science from the University of Illinois at Urbana Champaign, USA. He later taught both areas at the University of Illinois. As a co founder, Dr. Lange now serves as lead Data Scientist at Globalpsychtech in Kuala Lumpur, Malaysia, and as Director and Research Professor at the Laboratory of Statistics and Computation, ISLA in Vila Nova de Gaia Porto (Portugal). He is adjunct editor of the Journal of Scientific Exploration, and has published over 100 refereed papers, books, and book chapters in the areas of artificial intelligence and data science, catastrophe theory, computer science, econometrics, education, hospitality, medicine, psychology, psychiatry, and psychometrics. While teaching at the University of Illinois, Dr. Lange founded Integrated Knowledge Systems (IKS) which provides test administration, psychometrics and quality control services for medium and large scale clients, at the US state and district level, in educational assessment and personnel testing. As a consultant at the state of Illinois, Dr. La nge was in charge of the design, implementation, and verification of the scaling and performance equating of over 1,000,000 students’ scores on yearly high stakes standardised assessment tests including tests for special populations. His current research focuses on machine learning including transformer based systems, FINTECH, IRT and non IRT based computer adaptive testing (CAT), as well multi faceted Rasch scaling applied to product and rater evaluation. Between 2003 and 2012 he has worked extensively with online dating and social media related companies in Canada, China and the USA.
LinkedIn : https://www.linkedin.com/in/onlinetesting/
Nur Ayu Johar is a trained Psychometrician with an impressive 15 year track record in the industry. Armed with a B.Ed in Mathematics, a Master’s in Education (Measurement & Evaluation), and currently pursuing a PhD in Education, she brings unparalleled exp ertise in psychometrics, data analysis, and item development. Renowned for her precision and innovative approach in educational measurement and evaluation, she has consistently driven excellence and accuracy in assessment design and analysis, positioning h erself as a leading force in the field
LinkedIn : https://my.linkedin.com/in/nur-ayu-j-b3824921
Amrit holds a Bachelor’s Degree in Information Technology from CV Raman College of Engineering in India and currently serves as the Chief Technology Officer at Global Psytech in Kuala Lumpur, Malaysia.
With over a decade of experience, Amrit has a distinguished background working with esteemed organizations such as MIMOS and Tech Mahindra. He is an accomplished IT professional specializing in the design, development, and maintenance of robust, high performance software platforms implemented on a national scale. His expertise spans multiple domains, including fintech, HRTech, and assessment solutions, ensuring the delivery of innovative and effective software solutions.
LinkedIn : https://www.linkedin.com/in/amrit-lakra-98ba3326
Mun Yee is a trained psychometric test developer with over 15 years of industry experience, focusing on driving innovative organisational and people development solutions, as well as the development of non cognitive assessments
She is interested in psychological testing and its implications for modern industries. She served in MIMOS Berhad as a researcher in psychological testing. She holds an undergraduate degree in Psychology (HELP University).
Following her passion for the field of industrial organisational psychology, she completed her MSc in Management Psychology at the University of Nottingham Malaysia. Given her experience in both academic and commercial research, she is keen on integrating her learning experiences to best support clients’ priorities. She is a firm believer in the growth mindset
LinkedIn : https://www.linkedin.com/in/mun-yee-mandy-k-a1972731/
END-TO-END EXPERTISE
Our team of experienced experts offers scalable and innovative profiling and assessment solutions for individuals in different industries, covering cognitive and non-cognitive aspects like personality, potential, and performance. We provide comprehensive expertiseacross the entire data lifecycle, from collecting raw data to advanced behavioral analytics, using cutting-edge technologies like machine learning, AI, and big data. This helps businesses empower thin-filed clients, lower non-performing loans, improve workforce efficiency and productivity, and enhance overall well-being. Our solutions also enable companies to enhance user experiences, boost conversion rates, and make informed decisions based on data.