COMPANY BACKGROUND
Advancing Behavioural Analytic Technologies
Global Psytech Sdn. Bhd. (GPSB) is a leading data tech company that specialises in providing behavioural and data analytic solutions across various industries. Established in 2017 in Kuala Lumpur, Malaysia, GPSB is dedicated to developing cutting-edge analytic solutions by integrating multiple scientific disciplines, including artificial intelligence (AI), machine learning, behavioural science, cognitive science, computer science, statistics,
and psychometrics.
Our Vision
To become a world-class provider of cutting-edge data tech solutions by integrating multiple scientific disciplines, including AI, machine learning, behavioral science, statistics, and psychometrics.
Our Mission
To provide high-quality, innovative data analytic solutions to clients in various industries in Malaysia and around the world. We promote success and equity by delivering fair and valid assessments according to established standards.
Our Subsidiaries
Global Psytech operates through its subsidiaries, each dedicated to specific regional and industry-focused missions:
Global Psytech MENA
Based in Qatar, this subsidiary serves the MENA (Middle East and North Africa) region, providing tailored data tech solutions to meet the unique needs of these markets.
GFI Fintech Sdn. Bhd.
Based in Malaysia, GFI Fintech specialises in fintech analytics and is the driving force behind our product, General Financial Insights (GFI), which offers advanced fintech analytic solutions.
Malaysia Digital Status
Global Psytech is proud to hold Malaysia Digital Status, a prestigious recognition awarded by the Malaysia Digital Economy Corporation (MDEC). This status highlights our commitment to driving digital innovation and excellence in the tech industry. For more information, visit Malaysia Digital (https://mdec.my/malaysiadigital).
At Global Psytech, we are committed to leveraging the power of data to drive innovation and success. Our state-of-the-art analytic solutions are designed to address the unique challenges faced by organisations across different sectors. Whether you are a public entity, an investor, or a potential client, we invite you to explore our offerings and discover how our expertise can help you achieve your goals.
WHY CHOOSE US?
AWARDS AND RECOGNITION
Global Psytech has been honoured with numerous awards for its excellence in data tech and innovation. Our achievements reflect our dedication to quality and our continuous efforts to push the boundaries of what is possible with data analytics.
The Founder
Dr. Haniza Yon
Dr. Haniza Yon is the founder and CEO of Global Psytech, Chairman of GFI Fintech (Malaysia), and Director of GFI Fintech (Qatar). She has provided the management and intellectual leadership in the development of GFI, an AI-based credit risk assessment system. She is the country’s foremost psychometrician and successfully led a multi-disciplinary team that developed various commercial products. Psychometric technologies that operate on intellectual property produced by her are widely used in many government and private organisations across various industries in Malaysia and internationally.
Her research and business objectives are centred around the application of behavioural science and digital assessment technology to assess human potential and capabilities. She is a data scientist with a long-standing interest in psychometrics and data science. She was the founding President of the Malaysian Psychometrics Association (MPA) and is currently serving her eleventh presidential term. She has been working in psychometrics for more than 25 years, including as a psychometrician at Educational Testing Service (ETS), Princeton, New Jersey, as a Vice President at Integrated Knowledge Systems (IKS), Illinois, USA and as a Director of the Psychometrics and Cognitive Analytics Labs at MIMOS Berhad, Malaysia.
She received her PhD in Measurement and Quantitative Methods from Michigan State University, USA and served as an Adjunct Professor at the School of Economics, Finance and Banking, UUM and an Adjunct Fellow at the School of Quantitative Sciences, UUM, the Educational Research Lab, UPSI, the Laboratory for Statistics and Computation, ISLA, Portugal and as a research fellow at the Psychometrics Centre, Cambridge University, UK. She can be contacted at haniza.yon@globalpsytech.com.